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“All the tools in the world are meaningless without an essential idea.”
— George Lois


Technology comes and goes, but a good idea on a cocktail napkin will always be in style.

As a creative director, I’ve been privileged to work with many talented designers, illustrators, and photographers. I’m grateful to each of them for helping to translate my ideas from concept to finish.

The concepts, thumbnails and copy lines shown here are my own. In addition, I helped oversee the development and execution of all key art materials based on those concepts.